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Membership Acquisition Manager

Job Title: Membership Acquisition Manager
Contract Type: Permanent
Location: Southbank, Victoria
Industry:
Salary: Negotiable
Start Date: 20/3/2018
Reference: 182375_1521160459
Contact Name: Daniel Cater
Contact Email: Danielc@porterallen.com.au
Job Published: March 16, 2018 11:34

Job Description

Membership Acquisition Manager

My client is a leading Superannuation provider seeking an experienced and polished Membership Acquisition Manger to support to their internal team.

The role plays a vital part in strategic acquisition and member growth.


Key role responsibilities:

  • Plan and implement activation strategies to manage and expand new and existing channels to achieve member growth in the Micro - SME business space.
  • Lead acquisition by targeting leads / prospective members from concept through to implementation. Communicate with support teams and external partners to ensure effective delivery of acquisition components.
  • Develop and execute strategies with internal and external stakeholders regarding channel activity, successes and learnings.
  • Analyse results of channel activity and present findings to management, including growth, marketing and product teams.
  • Create full circle briefs for marketing campaigns across all channels and manage relationships with marketing teams to ensure effective delivery is met.

Key candidate requirements:

  • Proven knowledge and experience in the development and successful implementation of go to market strategies end-to-end as well as channel strategies, based on analysis of market segments opportunity size as well as baseline target setting.
  • Proven experience and understanding of marketing processes and practices including segmentation, marketing and sales planning, campaign management and optimisation
  • Degree in Commerce, Business, Marketing or related discipline, or equivalent practical business experience.
  • Highest level of personal and career motivation and drive to meet and exceed expectations and business performance requirements.
  • Awareness of the successful impact of marketing and sales strategies.
  • Strong written and oral communication/interpersonal skills with the ability to present ideas, perspectives and issues to senior management.
  • Sound professional, educational, and engaging approach. Exceptional collaboration and communication skills
  • Forward thinker who exudes confidence, resilience whilst being member centric

For a confidential discussion please phone Daniel Carter on (03) 8080 7241 or click on the apply button below.