How to use Facebook in your job search
Facebook might not be your typical go-to for job hunting. Understandably, because it hasn’t been recognised largely as a job board. However, this can be used to your advantage. It means there are fewer people looking on Facebook for jobs, which means more opportunity for you to stand out. In fact, did you know that a 2015 Recruiter Nation study found that 55% of recruiters use Facebook to recruit? That’s quite a lot of people searching for the right candidate to fill a role.
Here is how to use Facebook in your job search!
Join groups related to your industry or field
The best thing to do when searching for a job on Facebook is to join groups to do with your industry or the role you are seeking. This is especially helpful for people on temporary work visa’s looking for temp roles. But it’s not only helpful for temporary jobs. It’s also helpful for searching for jobs by state or industry. For example, there is a ‘Sydney Jobs’ page with north of 77,000 members and an ‘E-commerce Entrepreneurs’ page with 23,000 members. There are these and so many more, as well as more niche options such as ‘The Women’s Business Tribe’ or ‘ASX Penny Stock Investors’. Just find the right fit for you and join!
Follow recruitment agencies
Recruitment agencies will usually have members who are also part of these groups. When you follow them and interact with their posts and within the group, they will likely recognise you. This can make a difference when it comes to standing out and making connections.
Interact with groups
As I mentioned above, it’s important to interact with the groups you are part of. If you lay low and only view opportunities as they arise, you may seem to come out of the blue and people might not pay too much attention. However, if you show some interest, perhaps even add some value by answering some questions as well as asking questions, you will find it easier to connect with others. You’ll also be able to create a reliable profile who is generally kind, informative, polite and professional. People are more inclined to trust and like people who behave this way online.
On that note, you should be reaching out individually to people you find yourself having regular interactions with. When connecting with others, always keep it professional. Be genuine and honest about the kind of work you are seeking. And don’t expect a return from the conversation or a favour straight away. Building connections on Facebook can be the same as LinkedIn. You just have to keep in touch, support each other’s online activity and perhaps in the future opportunity will arise that can benefit you. However, you don’t need to reach out to form a connection. Facebook is still viewed as a ‘personal’ and friendly social network rather than a professional one. So, if you don’t feel comfortable messaging somebody, don’t feel the pressure to have to do so. It’s also good to make sure you’re not abusing the messenger function and becoming a nuisance to others.
Keep your profile appropriate
Lastly, make sure to keep your personal profile very private. If it isn’t, make sure the content on your personal page is appropriate. If you interact with others, they’re likely to check you out. They won’t expect a full professional profile like on LinkedIn, but they don't want to see anything offensive or uncouth. Take this attitude into your group interactions too. Your comments should be polite and fit the tone of the group. Avoid arguments and disagreements that can sometimes happen in the comments section, if a recruiter witnesses that behaviour they are likely to ignore your profile if you attempt to interact with them at a later time.